An effective way to drive
targeted traffic to your website
We use various platforms for Pay Per Click Advertising campaigns, depending on your goals, such as search engines like Google Adwords and social media platforms like Facebook or LinkedIn. After market research, where we analyze your market and competition, we'll craft PPC marketing campaigns that will provide you with the best Return On Investments (ROI).
- Determine where the highest concentration of your target market is located on the internet.
- Design compelling ads to drive traffic to your website
- Split test ads over time to increase campaign effectiveness in both click numbers and lead value.
Use PPC traffic generation in combination with your website landing pages to generate the sales or leads you're looking for. As a full-service marketing consultant, we are happy to craft entire marketing campaigns from the top of funnel down to the point of sale, increasing traffic and conversion rates over time with continuous effectiveness testing. For more information on this type of traffic and conversion marketing, visit our Marketing Automations page.
Optimization Process
- Quality of traffic improvements with negative keyword build-out
- Laser focus on cost-per-acquisition to maximize ROI
- Regular keyword analysis to optimize performance
- Our team will optimize ad copy for symbiotic relationship between keywords and copy
- Regular long-tail keyword testing to drive users down the sales funnel
- Regular Quality Score audits to improve Ad Rank in Google Auction
- We test everything! Your campaigns will see regular A/B testing of ad copy, keywords, and landing pages
- Demographic and competitive research
- Research market timetable trends
- Use of a variety of ad extensions to maximize brand awareness and click through rate
- Manual bidding when appropriate
- Implementation of RLSA when appropriate
Conversion Rate Optimization & Consultation
- Regular landing page audits to provide guidance on optimizing performance of ad campaigns
- Regular monitoring of traffic behavior on site to optimize AdWords user experience
- Working with you to develop site-side strategy to optimize AdWords campaigns
PPC is not a “Do it Yourself” Task for SMBs
Running a paid search campaign on search engines has become easier than ever to set up and even manage at some levels. What is more difficult is managing your campaign to get the most bang for your buck. The fact is PPC providers aren’t much help. Google AdWords and the like are not great at helping you strategize for your business needs or effectively managing your budget.
Stop Wasting Money/Time on Pay-Per-Click
A mismanaged PPC account not only wastes money your business could be using elsewhere but you can also waste lots of time throwing money away by:
- Targeting poorly converting keywords
- Misallocating funds in your campaigns
- Incorrectly positioning ads
- Suffering unnecessary cost overruns
- Failing to have your ads live at crucial times
- Under-utilizing demographic tools
- Forgetting to A/B test ad copy
- any of 100 other mistakes made by PPC novices.
Making these mistakes is even easier if you follow Google’s suggestions for your business and unwinding these issues is like pulling teeth. We help you unwind these issues and transform your barely-sputtering campaign into a well-oiled machine.
Build A Campaign that Works for Your Business (Not Google)
The advantage of PPC is also a huge disadvantage for SMB: being able to buy the first page of any given keyword. The best PPC campaigns don’t just target highly-searched terms. The best campaigns target keywords that bring valuable traffic to your site that have high conversion potential for the least amount spent possible.
PPC is a great option for businesses with new website that are trying to carve their way into achieving web prominence. If you are happy with your organic traffic, PPC is a great way to supplement your online asset management for keywords or pages with poor traffic. Our Pay-Per-Click services include:
- Campaign Creation
- Current Campaign Audit
- Ad Copy Writing
- Keyword Research
- Negative Keyword Implementation
- Competitive Market Research
- Bid Management
- A/B Testing
- Extension Integration
- Conversion Tracking
- Geo-Targeted Ad Groups
- Quality Score Analysis
- Monthly Reporting
Pricing
We use the most common and straightforward method of PPC Management pricing, charging 20% of your Ad Spend budget.
We require a monthly minimum PPC Ad Spend Budget of $500 (per advertising platform)
We are in favor of this pricing model because it ensures you that we will track your ROAS (Return On Ad Spend) closely, constantly updating and testing your ads for maximum effectiveness, and continuously exploring additional campaign platforms while keeping tabs on the market and competitors.
Our services are offered on a month by month basis and we will never try to lock you into a lengthy contract. We prefer the straightforward and transparent approach to business.
Combine our PPC services with our Marketing Automations to fully take advantage of every ad dollar spent.